Kendall and Roman have been set loose on Vaulter because Logan worries that he “might have acquired a giant pile of bullshit.” It’s quickly clear that he was right, at least from a business perspective. Ultimately, though, Royco made Lawrence an offer he couldn’t refuse, and the digital media landscape changes very quickly. He also clearly believed his brand was untouchable-valued in the public eye and by investors, ahead of the curve while Logan Roy (Brian Cox) and his maladjusted sons were on the way out. Last season, Lawrence seemed to think he could exploit Waystar’s organizational tumult and dated priorities to gain leverage at the organization. In the episode, Kendall and Roman are tasked with investigating the situation with Vaulter, consulting with the site’s snide and ruthless CEO Lawrence (Rob Yang). It’s also a candidate for the best portrayal of the state of modern journalism seen on scripted film or television in at least the past five years. But the episode is one of its most eerily specific and timely investigations to date, embodying everything that makes the show so idiosyncratic and effective. As an all-too-credible exploration of the worst antics of the corporate American one-percent, Succession ’s plots usually revolve around financial and ideological deregulation in some form. In “Vaulter,” both over-ambitious media startups and the pitiless businessmen who chew them up and spit them out are played for the grimmest possible laughs. It’s an archetype is familiar to viewers with even modest awareness of the digital media landscape, or who have perused a listicle after Googling for information about something there’s no need for the writers to delve into too much detail.
Roman continues: “Is that, like, a business model: conflict porn and hipster honey?” The episode quickly sets up a clear picture of the kind of company Vaulter is: a millennial-forward content farm, bloated thanks to a couple of rounds of generous VC funding. Projections of the site’s trending lifestyle blog posts surround them (including “Is Taylor Swift Secretly Marxist?”).
The brothers (played by Kieran Culkin and Jeremy Strong, respectively) are scrutinizing the offices of Vaulter, the digital media property that their father’s company, Waystar Royco, acquired during the series’ first season. I have a strong suspicion that some advertising dollars changed hands.“You know they have, like, a beehive upstairs?” Roman Roy mutters to Kendall early in the second episode in Succession ’s second season. I'm not sure Blair Waldorf would really leave the Upper East side to go to Avanti Salon, but whatever. Incidentally, the CW is trying, too - and even venturing into non-New York territories, by publishing a location-specific pamphlet called the "It Guide." The version that appeared in my mailbox notes some local boutiques and hot spots that might appeal to the teenaged snobs in "Gossip Girl," if their prep school took a field trip to Boston. It's set off in a grey block, the fine print says "advertisement," but still, some Gawker readers are grumbling. In the " Gawker Stalker" section, usually reserved for sightings of Hollywood stars and the Olsen twins, Gawker has lately been running a "sighting" of fictional brother and sister Jeremy and Juliet Darling. It's playing out right now on, that snarky compendium of gossip and tidbits involving New York media, celebrities in the city, and anything related to Anderson Cooper.
" Dirty Sexy Money" premieres tomorrow night at 10, and ABC is clearly hoping to draw in some hipster New York types with a kind-of-stealth-but-not-really ad campaign.
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