The cereal consisted of honey-sweetened oats, wheat, and corn extruded into the shape of the number eight. One year after Return of the Jedi was released in theaters, Kellogg’s introduced C-3PO’s to the masses. He was meant to be able to figure out which of the squares contained the so-called Hidden Treasure. They included a temporary mascot, which was a robot named H.T. The cereal was around for such a short time only two commercials were made. This meant that plenty of people missed out on it, while the few who didn’t tend to remember it fondly. General Mills stopped making Hidden Treasures in 1995, only two years after it was introduced. This was a cereal that didn’t sit around for very long, but plenty of kids enjoyed it while it was available.
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Hidden Treasures was marketed with the tagline, “The taste that’s full of surprises!” Kids would continue eating the cereal, and once they found a piece of hidden treasure, they wanted to keep eating. While every square looked the same, some were filled with the icing. The gimmick revolved around a filling made of icing that was flavored with cherry, grape, and orange. Hidden Treasures were made of sweetened corn squares that all looked the same. General Mills released Hidden Treasures in 1993 alongside Springle Spangles, which has also been discontinued. The reason Quaker Oats pulled it off the shelves was never disclosed, though it was likely due to the waning popularity of Mr. It appeared in various television shows and films throughout the decade, but it was ultimately discontinued in 1993. Pee-Wee Herman poured himself a bowl, saying, “I pity the poor fool that don’t eat my cereal.” The cereal had an additional catchphrase that was popular: “Team up with Mr. T cereal made an appearance in Pee-wee’s Big Adventure. The cereal debuted in 1984, and before long, it invaded popular culture. The cereal was made with sweetened corn and oats, which were extruded into the shape of the capital letter “T.” It tasted a lot like Cap’n Crunch, which is also owned by Quaker Oats. To market off his popularity, Quaker Oats created a cereal that was simply called Mr. The guy was everywhere, thanks to his popularity on The A-Team and Rocky III. Back in the 1980s, you couldn’t go long without seeing something related to Laurence Tureaud’s popular character, Mr.
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